Some men told marketers they were reluctant to use the nylon webbing sponges called “poufs,” which raise a lather but were off-putting because of their dainty name and appearance. In 2009 Old Spice introduced a pouf in a rubber grip and called it a Deck Scrubber.
“An experienced seaman (yeah baby...) knows the gentler sex is unlikely to board a vessel whose deck, galley and undercarriage has not been scrubbed as clean as the shiny inside part of an oyster shell,” states the package. (Axe introduced its own manly pouf, called the Detailer, in 2008.)
“It took a little time for guys to get over the pouf,” Mr. Moorhead said.
I was driving on Nimitz Blvd in San Diego when I found myself covered in Seaman. It was a magical time full of fun and frolicking on the beach.
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