On Monday we learned about a curious new venture from Premiere Radio Networks that offers radio shows "voice talent to take/make your on-air calls"—in other words, fake talk-radio callers.
And then we heard from a few folks in the business, and it turns out this is a thing! All of wacky morning drive-time radio, apparently, is populated by voice actors pretending to be jilted lovers—or in at least one instance, an aviation expert talking about a local plane crash. Ryan Seacrest is a major practitioner, and Dick Clark as a major supplier. We talked to some fake radio callers, and here are their stories.
"Any time you hear something surreal on a morning radio show, it's bullshit," one veteran independent radio producer told me. "The great prank phone calls—they're all fake. If it's top 40, and if it has a morning show, then it uses actors."
I really did like the segment until every one of them was so over the top.
That's it, Lady La on 101.5 it is in the morning.
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